Shoes For Dinner
Brand Identity

About Us

Welcome to Shoes for Dinner, where your dream shoe collection meets prices so good, you’ll do a double-take. We’re a crew of style-savvy deal hunters who believe that everyone deserves fabulous shoes without spending a fortune.

In 2022, the retail world took a sharp turn. As e-commerce became the new norm, brands moved from bulk sales to direct-to-customer shipping. This shift left warehouses filled with brandnew, trendy, and high-value shoes. These shoes were in perfect condition, ready to wear, and totally on-trend. The issue? Big retailers didn’t want to deal with the hassle of sorting and selling them individually. That’s where Shoes for Dinner stepped in. We grab these hidden gems and pass the savings directly to you—no fluff, just unbeatable prices.

At Shoes for Dinner, we’re all about:

  • Delivering jaw-dropping deals on high-quality, high-MSRP shoes.
  • Moving serious volume so you score the best possible price.
  • Reducing retail waste by giving these shoes a new home.
  • Empowering savvy shoppers to save big and look amazing.

Step into your next favorite pair today. This is Shoes for Dinner — where style, quality, and savings come together to deliver unbeatable deals.

Target Audience

Budget-savvy women 25–45 who love shoes and live for a good deal. She shops TJ Maxx, Marshalls, DSW, and Nordstrom Rack — not for the brand names, but for the rush of finding something great at an unbeatable price. Style matters, but so does her budget. She wants to look amazing without overthinking the price tag.

Inspired By

Placeholder — Kathrine to provide inspiration brands

Tagline

“Where shoes are always on the menu.”

Website

Marketplace(s)

Social

Brand Mood
Color Palette
Pink
#F068A3
Primary accent
Orange
#EF5C48
CTA, highlights
Green
#16AD5E
Deals, savings
Cream
#FEF5E9
Warm backgrounds
White
#FFFFFF
Logos, product backgrounds
Black
#000000
Logo, headings, body
Typography
Headline
Dela Gothic One · -0.02em
Your Dream Shoes, Unreal Prices
Subheading
Work Sans Bold · uppercase · 0.075em
Deal Drops · Style Finds · Massive Savings
Body
Work Sans Regular · normal
We grab hidden gems from overstock warehouses and pass the savings directly to you. No fluff, no middlemen, just unbeatable prices on brand-name shoes.
Bold / Emphasis
Work Sans Medium · normal
Up to 80% off retail — because looking great shouldn’t cost a fortune.
Primary Typeface
Dela Gothic One Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Body Typeface
Work Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Medium Weight
Work Sans Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Bold Weight
Work Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
On White/Light
SFD Horizontal Black
SFD Stacked Black
SFD Favicon Black SFD Favicon Clear Black
Primary ( Horizontal/One Line )
Secondary ( Vertical / Stacked )
Favicons
On Black/Dark
SFD Horizontal White
SFD Stacked White
SFD Favicon White SFD Favicon Clear White
Primary ( Horizontal/One Line )
Secondary ( Vertical / Stacked )
Favicons
Product Shot List
  • White seamless backdrop with flash-cast shadow
  • Shoot for both 1:1 and 3:4 aspect ratios with enough negative space to crop either way
  • Center shoes in frame — not shoes + shadow
  • Leave space under shoes for SHEIN cover banners
  • Minimal props only — simple stool or neutral-colored chair that lets shoes pop
  • Focus is always the shoes, not the model — crop out face when possible
  • Don’t crop too tightly; leave breathing room around shoes in both ratios

SHOT #1 — Single (wearer’s left) shoe, shot at a slight angle.

SHOT #2 — Single (wearer’s left) shoe, shot at profile.

SHOT #3 — Both shoes, shot at an angle, from a bird’s eye view.

SHOT #4 — Both shoes, shot at an angle.

SHOT #5 — Both shoes, shot from behind at eye-level.

SHOT #6 — Both shoes, styled on a model standing, facing towards the camera.

SHOT #7 — Both shoes, styled on a model sitting or standing in a different way.

SHOT #8 — Both shoes, styled on a model sitting or standing, shot tighter, with the shoes taking up more space in the frame.

Photo Direction

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Photo Specs

Listings

  • Shopify (primary): 3:4, optimal 2048×2730px. Must also work cropped to 1:1 for Amazon. Max 20MB, aim for 100–300KB. Up to 250 media items per product.
  • Amazon: 1:1, optimal 2000×2000px, min 1000px for zoom, max 10MB. 7 images visible in gallery (6 + video). Main image: pure white BG, product fills 85%.
  • Walmart: 3:4 for fashion/footwear, optimal 1500×2000px, min 1500px longest side, max 5MB. Swatches: 100×100px.
  • SHEIN: 3:4 recommended, optimal 2200×2200px (square) or 1340×1785px (portrait), min 900×900px, max 3MB. Swatches: 80×80px. Leave top and bottom 1/16 clear for banners.
  • File format: JPEG (preferred) or PNG, sRGB color space
  • Color-calibrated (Calibrite ColorChecker reference)

Shopify Site Images

  • Hero/background: 2560×1440px (desktop), 800×1200px (mobile), 16:9
  • Banner: 2048×1024px standard, up to 2500px wide for full-bleed
  • Blog: 1200×800px, 3:2
  • Logo (rect): 400×100px, 4:1
  • Thumbnails: 600×600px, 1:1 (Retina-ready)
  • Optimal file size: 100–500KB. Max 20MB.

Social Media

  • Instagram Feed: 1:1, 4:5, or 3:4, optimal 1080×1350px (4:5) or 1080×1440px (3:4), max 30MB (photo) / 4GB (video). Profile grid now displays at 3:4.
  • Instagram Stories/Reels: 9:16, 1080×1920px, max 650MB (Reels) / 4GB (Stories). Leave bottom 1/5 clear for captions. Reels up to 3 min.
  • TikTok: 9:16, 1080×1920px, max 287MB (iOS) / 72MB (Android) / 500MB (desktop). MP4 preferred (H.264, AAC).
Video Direction

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Video Specs

Listings

  • Amazon: 16:9, 1920×1080px (1080p) preferred, min 720p. MP4 (H.264, AAC). Max 5 min, max 500MB. Auto-plays on mute — add captions.
  • Shopify: MP4 (H.264), max 1GB, up to 10 min. 16:9 or 9:16 depending on placement. Hosted or YouTube/Vimeo embed.
  • Walmart: MP4 (H.264), 16:9, 1080p, 30–120 sec recommended. Max 500MB.

YouTube

  • Standard: 16:9, 1920×1080px (1080p) or 3840×2160px (4K). MP4 (H.264, AAC).
  • Shorts: 9:16, 1080×1920px, max 60 sec.
  • Thumbnail: 1280×720px, max 2MB, JPG/PNG.

Social Media

  • Instagram Reels: 9:16, 1080×1920px, max 650MB, up to 3 min. MP4 (H.264, AAC). Leave bottom 1/5 clear for captions.
  • Instagram Stories: 9:16, 1080×1920px, max 4GB, up to 60 sec per story.
  • TikTok: 9:16, 1080×1920px, MP4 preferred. Max 287MB (iOS) / 72MB (Android) / 500MB (desktop). Up to 10 min.
  • Pinterest: 2:3 or 9:16, 1000×1500px, MP4/MOV, max 2GB, 4–15 sec for Idea Pins.

UGC

  • Format: 9:16 vertical, 1080×1920px, MP4. Shot on phone is fine — authenticity matters more than polish.
  • Style: Unboxing, try-on, styling, “get ready with me,” day-in-my-life with shoes featured naturally.
  • Audio: Voiceover or trending audio. Always caption for silent autoplay.
  • Length: 15–60 sec for Reels/TikTok, up to 3 min for longer-form.
Packaging

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